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The Gold Wine Awards 2015

The Gold Wine Awards was born out of a need to help the consumer make educated buying decisions and to promote worthy wines. With the huge variety of wines available to the consumer on the shelves, there is very little to guide them, especially in the lower price categories.

The Gold Wine Awards is a consumer-judged competition that awards excellent wines at a price of less than R80 to the consumer with Gold medals. The wines are tasted blind in a tasting that is facilitated by the Cape Wine Academy. Wines are judged by qualified tasters selected by the Cape Wine Academy and the results are then statistically related to the price to determine whether the wines offer real value for money.

It has been found that when wine tasters know the price of a wine they tend to be biased in favour of the more expensive wines. In a doubleblind tasting, the tasters do not know the identity nor the price of the wines.

The wines have to cost R80 including VAT or less, and available somewhere in South Africa to the consumer at that price. The price limit will be adjusted every year to allow for inflation and the average increase in prices.

As a value-add, this year we will also announce our Top 5 EWP (Excellent Wine at the Price) brands.

We are proud to announce that we have Theron du Plessis Chartered and Professional Accountants to audit the tasting process to make sure tastings are done without any outside influence.

Please put these dates in your diary:

19 May: Entries open
4 August: Entries close
11 and 12 August: Delivery of samples at Cape Wine Academy
17 August: Winners are announced, and they are asked to confirm the final number of stickers by Tuesday, 18 August at 17:00.

It costs only R490 excluding VAT per entry and stickers will be available to the award winners in rolls of 1 000 at a price of R170 excluding VAT per roll.

The Gold Wine Awards will have a strong social media campaign and media releases this year to ensure exposure for the winning wines. You are welcome to follow us on Facebook and on Twitter (@goldwineawards).



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